TEAM MARKETING NEWS: ARE COLTS MARKETING THOROUGHBREDS?

          COLTS: The Colts clinched the NFL's AFC East division
     yesterday, and in Indianapolis, Bill McCleery writes that
     Logo Athletic's sales of the team's merchandise are "up
     about" 10% over last year, but that "local buyers account
     for most" of the increase (INDIANAPOLIS STAR, 12/20).  Also,
     in Indianapolis, John Masson wrote that the Colts' local TV
     ratings are up about 40% over last year. CBS Sports
     spokesperson Jerry Caraccioli said that the Colts have
     averaged "almost" a 25.0/47 local rating, with about 238,000
     HHs watching the Colts each week, up from last year's
     average of 170,132 HHs.  Cleveland is the "only [NFL] market
     with a bigger increase over last year" (INDY STAR, 12/19).
          CUBS TAB NEW AD AGENCY: In Chicago, George Lazarus
     reports that the Cubs have "assigned" its "mid- to high-
     six" figure ad account to Chicago Creative Partnership
     "following a multi-agency competition."  Cubs VP/Marketing &
     Broadcasting John McDonough "expects new creative to appear
     in mid-January" (CHICAGO TRIBUNE, 12/20).