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NAMES & FACES: NORMAN HIGH ON NEW DEAL WITH MAMMOTHGOLF

          CNN/SI's Jim Huber interviewed Greg Norman regarding
     shark.com's partnership with Mammothgolf.com (see THE DAILY,
     12/15).  Norman said he sees the relationship resulting in
     an expansion of e-commerce on shark.com.  Norman was asked
     if he believes he "has to keep his name in the public eye"
     and keep playing golf to maintain his business ventures. 
     Norman: "Yes and no, in some aspects. ... I don't have to go
     out there and win nine tournaments a year to keep golf
     course design operating.  But winning nine tournaments a
     year is very good for mammothgolf.com, it's very good for
     shark.com, it's very good for the Greg Norman collection. 
     ... At the same time, if the structure of the company is
     good, it's got a good base, it's a self standing company.
     ... It doesn't necessarily mean that I have to be out there
     flying that flag like this saying, 'I'm shooting 63! 63! 63!
     Here I am!  I'm the golfer!'" ("Pro Golf Weekly," 12/18).
          SHAQ-FU TO YOU: Lakers C Shaquille O'Neal said he
     doesn't believe he will change despite buying several Krispy
     Kreme, IHOP and Taco Bell franchises.  O'Neal: "I'm more
     thug than I am corporate" (ROCKY MOUNTAIN NEWS, 12/19).
          IT'S GOOD TO BE KING: In N.Y., Wayne Coffey wrote that
     Bucs rookie QB Shaun King has "become a marketing and
     public-relations marvel" since becoming the team's starting
     QB.  King's Web site, shaunking.com, has received "nearly"
     80,000 hits and sold about $30,000 in merchandise.  Also,
     the day after King's first start on "MNF," 112 of his No. 10
     jerseys were purchased on NFL.com (N.Y. DAILY NEWS, 12/19).
             

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