MARINERS GO BACK-TO-BACK IN WINNING BASEBALL WEEKLY AD AWARD

          The Mariners were "repeat winners" in USA TODAY
     BASEBALL WEEKLY's annual MLB ad campaign competition, as
     advertising experts considered the team's ad campaign tops
     in MLB in '99.  Every MLB team was "invited to submit its
     local" ad spots, with about half of the teams entering the
     contest.  BASEBALL WEEKLY's Paul White writes that the
     Mariners have "specialized in humor for many years but
     decided to broaden the focus this year" by producing two
     "serious ads introducing" Safeco Field.  One "humorous"
     Mariner ad features the team's Moose mascot having a
     "nightmare that he's being replaced by a new character,
     Lenny the Latte," at Safeco.  In another, Ken Griffey "hits
     a ball into the heavens so God can give a Griffey ball to
     Jackie Robinson."  The A's "humorous" campaign from Foote,
     Cone & Belding, S.F., which focused on the team's "talented
     young players," came in second (BASEBALL WEEKLY, 11/17).