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FOX SAYS DESPITE DALY NECESSITY, IT'S IN MLB FOR LONG HAUL

          "Vowing to restore Dodger tradition and bolster the
     organization's sagging morale after two tumultuous seasons
     under Fox," former Warner Bros. co-Chair Bob Daly was named
     team Chair & CEO yesterday, according to Jason Reid of the
     L.A. TIMES.  Daly will also become a minority owner in the
     team, starting with a 5% stake and "an opportunity" to
     increase it to 10%, at a price of $15-31M.  Fox remains the
     team's majority owner and "will be consulted on major
     moves."  Reid: "Fox essentially becomes a silent partner --
     not a moment too soon for frustrated fans."  Though Fox
     officials "disagree, Daly's emergence has been viewed
     throughout baseball as Fox waving a white flag."  But Fox
     Group CEO Peter Chernin said, "I don't think this is Fox
     trying to retreat at all. ... This was a unique opportunity,
     as opposed to, in any sense whatsoever, either a retreat or
     feeling of defeat."  Reid reports that rehiring former team
     President Bob Graziano "tops Daly's to-do list" (L.A. TIMES,
     10/29).  Daly said yesterday, "I am not going to bring a
     movie mentality to running the Dodgers, but I will bring the
     mentality of treating athletes like I've treated actors or
     directors or anything else.  And that is to respect their
     ability, to be courteous to them and to do the best I can. 
     But we have to run the Dodgers like any other business, in a
     way in which we hopefully can make a few bucks" (L.A. DAILY
     NEWS, 10/29).  Daly said that the deal is "structured so
     that he cannot become a majority shareholder" of the team
     and that the organization is not looking to take on any more
     minority shareholders at this time (HOLL. REPORTER, 10/29).
          A RETURN TO NORMALCY? In Riverside, Joe Christensen
     writes that the setting of yesterday's announcement "had the
     organization's tradition stamped all over it."  Christensen:
     "Employees throughout the Dodgers offices expressed their
     good feelings.  And relief.  For once an organization that
     had seemed determined to break from its tradition with every
     move since Fox took over in March 1998 was reversing that
     trend" (PRESS-ENTERPRISE, 10/29).  In L.A., James Bates: "If
     nothing else, Daly puts a face on the club, something it has
     sorely lacked since Fox bought it from [O'Malley] and his
     sister in March of last year.  More important, the
     personable Hollywood executive brings to the troubled
     organization a paternalistic management style that is
     increasingly rare as financial pressures move sports teams
     out of the hands of individual owners and deep into media
     conglomerates and their subsidiaries" (L.A. TIMES, 10/29). 
     Also in L.A., Karen Crouse, on Daly: "With his business and
     baseball background, he'll add some substance to an
     organization that has lived off ostentation for years" (L.A.
     DAILY NEWS, 10/29).  Sports Business Group President David
     Carter: "Clearly the Dodgers front office now will resemble
     the Yankee front office where you have someone decidedly in
     charge, someone giving the marching orders and expecting
     people behind him to follow those" ("Biz Buzz," 10/28).
          FOX TAKING A BACK SEAT: In Long Beach, Bob Keisser
     writes that "not everything that happened" to the Dodgers in
     the past two years "was Fox's fault, but that's where the
     blame usually went."  Chernin: "We didn't love it.  I don't
     think there were that many changes (under Fox).  I find it
     amusing that some people thought (we) were choosing what
     music was being played at the stadium and what caps were
     being worn.  It's a little naive to think those were Fox
     decisions" (PRESS-TELEGRAM, 10/29).  Chernin: "It's far too
     early to say this hasn't worked out for Fox.  We're in this
     for a long time" (DAILY VARIETY, 10/29).  In L.A., Bill
     Plaschke writes that Chernin "graciously [accepted] the
     criticism of the past two years.  Chernin had a look on his
     face that seemed very much like relief" (L.A. TIMES, 10/29).
     

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