NBC SEES FOUR-GAME SWEEP, AS SERIES NEVER REALLY GETS GOING

          Last night's Game Four of the World Series earned a
     19.1/29 preliminary overnight Nielsen rating on NBC, up 11%
     from '98's Game Four on Fox.  The game earned a 39.6/54 in
     N.Y. and a 34.5/46 in Atlanta (THE DAILY). Game Three earned
     a final 16.8/27 national rating, up 9% from last year's Game
     Three on Fox.  The three-game combined average is a 15.4/25,
     which is up 15% from last year (AP, 10/28).  NBC Sports
     Chair Dick Ebersol said NBC would "eke out a small profit"
     on its MLB postseason despite a Series sweep due to the NLCS
     going to six games (Rudy Martzke, USA TODAY, 10/28).