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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET edition of CNN/SI's
     "Sports Tonight" led with injury updates on 49ers QB Steve
     Young and Dolphins QB Dan Marino.  The first World Series
     score update was at 13:10 into the broadcast, just after the
     game's conclusion.  ESPN's 11:30pm ET edition of
     "SportsCenter" led with the final score from Yankee Stadium,
     followed by news on Young at 0:38.  "SportsCenter" showed
     Braves manager Bobby Cox in the post-game press conference
     at 15:48 and highlights of the game at 27:30, after NBC's
     coverage of Game Four had concluded.  FSN's 11:00pm ET
     edition of "Primetime" (Fox Sports Net South) led with
     Young, followed by the Packers signing S LeRoy Butler to a
     three-year contract extension at 2:53.  "Primetime" had an
     in-progress update on the World Series at 9:55 and didn't
     show highlights of the game until its post-game show at
     12:00am ET, after NBC's coverage had concluded (THE DAILY).
          WEB NOTES: The official Web site for the November 7 New
     York City Marathon (www.nycmarathon.msn.com) is "set up to
     track each of the 30,000 registered runners, via sensors on
     their sneakers.  Statistics will go on line as soon as they
     become available, and the information will be searchable by
     runner number, age group, country, city or state" (N.Y.
     TIMES, 10/28)....Sportcut.com, a new Web site set to launch
     in mid-November, will announce November 16 an agreement with
     Pete Rose for a "series of promotions and interactive
     events" through February 1, 2000 (USA TODAY, 10/28). 
          NOTES: Saints coach Mike Ditka, on appearing on a
     recent ESPN Magazine cover with Saints RB Ricky Williams,
     who was wearing a wedding dress: "I think there are certain
     things you regret in life.  You try to do people a favor and
     they take advantage of you.  I would say that ESPN took
     advantage of Ricky and I in that situation.  What goes
     around comes around; I'm not going to buy anything from
     them" (AKRON BEACON JOURNAL, 10/28)....In SI's "Scorecard,"
     Alison Schafer writes, "At TV stations all over the country,
     the sportscast is shrinking fast," and news execs in markets
     "without big league teams" are questioning "the need for
     national sports news at all."  Station managers figure
     "sports fans won't bother with local sportscasts when they
     can flip on 'SportsCenter,' Fox Sports or CNN/SI."  Atlanta
     WSB-ABC sports announcer Chuck Dowdle: "If I were a kid
     coming out of college today, I would not go into local TV
     sports.  There's no future in it" (SI, 11/1 issue). 

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