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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET edition of FSN's
     "Primetime" (Fox Sports Net South), CNN/SI's "Sports
     Tonight" and ESPN's 11:30pm ET edition of "SportsCenter" led
     with a report on the tragic plane crash involving Payne
     Stewart and Robert Fraley.  "Primetime" followed with an
     update on the injury to Dolphins QB Dan Marino at 4:17 into
     the broadcast and had an in-progress score update on Game
     Three of the Braves-Yankees World Series at 7:20.  "Sports
     Tonight" followed with an update on 49ers QB Steve Young's
     concussion at 5:00 and had an in-progress score update on
     Braves-Yankees at 9:07.  "SportsCenter" followed with
     Flames-Thrashers at 3:18 and had a score update on Braves-
     Yankees at 11:47, as soon as the game concluded (THE DAILY).
          THE REAL MCBEAL: Fox's season premiere of "Ally McBeal"
     earned a 9.1/21 Nielsen rating among adults 18-49, up 10%
     over last year's season premiere and "good enough to win the
     hour over 'Monday Night Football' for just the fourth time
     ever."  ABC's "MNF," featuring the Falcons-Steelers, earned
     a 12.5/21 rating, down 14% from last year's Jets-Patriots
     game.  In adults 18-49, the game earned a 7.7/21. 
     Meanwhile, Showtime's broadcast of Saturday's Mike Tyson-
     Orlin Norris fight "catapulted Showtime to a knockout 10.5
     rating in pay TV homes -- Showtime's highest-rated program
     of the year" (DAILY VARIETY, 10/27).  The fight averaged 3.2
     million viewers, up 335% from Showtime's usual rating for
     its Saturday night boxing events (WASHINGTON POST, 10/27).
          NBC READY TO MOVE: USA TODAY's Rudy Martzke writes that
     NBC Sports Chair Dick Ebersol and officials of other
     networks "were involved in meetings with NASCAR negotiators
     Tuesday."  Meetings will be held November 7-8, with rights
     fees "likely tripling to about $300 million a year." 
     Martzke: "This could be the start of a huge month for NBC,
     which could wind up with half of the NASCAR package, renew
     Wimbledon and possibly announce the launch of its summer
     football league with Turner beginning in 2001."  Martzke
     adds that Fox "wants to buy the entire" NASCAR package, but
     NASCAR "probably will have two packages," with CBS/TNN and
     NBC/Turner the favorites (USA TODAY, 10/27). 
          ON THE WEB: In L.A., Helene Elliott reviewed the NHL's
     official Web site, www.NHL.com, and called it "informative
     and entertaining, and it will keep serious and casual fans
     online for hours" (L.A. TIMES, 10/27)....In Toronto, Ann
     Perry profiles SportsTrading.com Founders Sumit Arora and
     Mark Pullen, whose site "will soon" allow "avid sports fans
     ... to diversify their stock portfolios with shares in
     athletic greats like Mats Sundin, Doug Flutie and Mark
     McGwire."  Users can buy and sell "shares" with play money
     on a "simulated sports stock market."  The site so far has a
     start-up cost of C$350,000 (TORONTO STAR, 10/27).      

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