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GRAY'S APOLOGY TAKES BACK SEAT AFTER CURTIS BRUSH BACK

          While NBC's Jim Gray apologized last night to a
     national TV audience before Game Three of the World Series
     for his interview Sunday with Pete Rose, Yankees LF Chad
     Curtis refused to speak to Gray after his 10th-inning game-
     winning HR.  Gray approached Curtis: "Chad, tell us about
     that pitch."  Curtis: "I can't do it.  You know, as a team,
     we kind of decided that because of what happened with Pete,
     we're not going to talk out here on the field.  I do want to
     say that was for you Grandma.  Thanks."  Curtis ran off, and
     Gray followed him saying, "Chad, you don't want to talk
     about the home run?"  After a pause, Gray said, "Alright,
     back to you, Bob [Costas]." Curtis later spoke with Craig
     Sager on CNBC's post-game coverage.  The Braves did speak
     with Gray ("World Series Game Three," NBC, 10/26).
          EBERSOL "LIVID": Afterward, Curtis said, "It really
     wasn't my doing.  It was something the team decided to do. 
     We decided we needed to do something" (DETROIT NEWS, 10/27). 
     NEWSDAY's Steve Zipay writes that Gray "thought he had
     defused the smoldering [Rose] controversy," but "it turned
     out he hadn't."   NBC Sports Chair Dick Ebersol, when asked
     if NBC would move Gray off the broadcasts: "Jim Gray will be
     back tomorrow in the Yankee dugout."  Asked if the Yankees
     knew Gray had apologized before the game, a "livid" Ebersol
     said, "The manager knew an apology was coming" (NEWSDAY,
     10/27). Earlier, Ebersol had said that the Yankees were "too
     professional" for a boycott of Gray.  (N.Y. TIMES, 10/27). 
     In Atlanta, Prentis Rogers writes that the "snub of Gray
     overshadowed all the other aspects" of NBC's game coverage
     (ATLANTA CONSTITUTION, 10/27). A photo of Gray offering his
     apology is featured on the front page of USA TODAY (10/27). 
          PREGAME: Before the start of Game Three, NBC's Bob
     Costas told Gray, "Just about everybody watching tonight
     either saw or has heard about your interview with Pete Rose
     following the All-Century Team celebration on Sunday night
     in Atlanta.  You had something you wanted to say about
     that."  Gray: "Yes, Bob.  After viewing the videotape, I can
     understand the reaction of many baseball fans.  I thought
     that it was important to ask Pete Rose if this was the right
     moment for him to make an apology.  If, in doing so, the
     interview went on too long and took out some of the joy of
     the occasion, then I want to say to baseball fans
     everywhere, that I am very sorry about this" (NBC, 10/26). 
          WHY THE APOLOGY: Gray said a decision to apologize came
     after watching the interview with NBC execs: "The [viewer]
     response was so overwhelming over the past 48 hours, we felt
     we had to say something."  Ebersol: "We simply had to
     respond to what has been an overwhelmingly negative reaction
     to a perfectly justified interview. ... The mistake was our
     timing, choosing to put the interview on after the
     excitement of the ceremony, when everyone has such a good
     feeling.  We also went too long and stayed with the same
     line of questioning for too long" (WASHINGTON POST, 10/27).
     Ebersol said there wasn't any pressure from corporate
     advertisers to have Gray apologize: "Mastercard asked for
     something for the fans, an explanation.  But no advertiser
     had any displeasure with NBC.  And we never heard a word
     from baseball.  The people who spoke to us, loud and clear,
     were the fans.  They made us go back to it and look at it." 
     Ebersol said he has no plans to take any action against
     Gray.  MLB Commissioner Bud Selig: "I heard about the
     interview and I'm sorry about the timing.  I'm sorry that
     anything detracted from the ceremonies.  ...  It's time to
     put it aside and move on. ... (The reaction) is something
     NBC should handle" (WESTCHESTER JOURNAL NEWS, 10/27). 
          REAX: In N.Y., Bob Raissman writes that "it took some
     guts for Gray ... to go on national TV and apologize.  But I
     have to question his motivation."  Raissman notes that Gray
     did not apologize when speaking with reporters on Monday and
     asks, "Why did he decide to offer his apology after
     MasterCard demanded he do so?  The answer to that question
     is easy.  Money talks."  Raissman, to Gray and NBC: "Take
     your apology and stuff it" (N.Y. DAILY NEWS, 10/27).  In
     Toronto, William Houston: "It's a sad day when a journalist
     needs to apologize for asking tough questions" (Toronto
     GLOBE & MAIL, 10/27).  In Detroit, Mitch Albom writes that
     Gray should have been less "abrasive" in his interview of
     Rose, but to "brand him evil for not lobbing mushball
     questions at Rose ... is far more damaging.  It suggests we
     shoot the messenger rather than hear bad news.  And it puts
     a star athlete above the rules" (DETROIT FREE PRESS, 10/27). 
     In N.Y., Wallace Matthews writes that Gray had "the
     obligation" to ask Rose tough questions.  Wallace: "America,
     get over it.  You, too, Yankees" (N.Y. POST, 10/27).  In
     Miami, Greg Cote: "I'll take one Jim Gray, daring to press
     on with the rugged interview, over a thousand ex-jocks
     grinning at Rose and lobbing 'questions' like, 'Pete! What a
     night, huh!'" (MIAMI HERALD, 10/27). In S.F., Bruce Jenkins
     notes that the Gray/Rose controversy continues to be the
     story of the World Series: "Is anyone talking about the
     games?" (S.F. CHRONICLE, 10/27).  In Chicago, Paul Sullivan
     writes under the header, "Gray 'Sorry' -- But Gets Stiffed'"
     (CHICAGO TRIBUNE, 10/27).  David Letterman, on Gray's
     interview of Rose: "Crazy wasn't it?  Crazy, that guy just
     going after Pete and working him over.  Did you feel bad for
     Pete when you saw that interview?" ("Late Show," 10/26).  
          FALLOUT: Pete Rose's agent, Warren Green, on the Gray 
     interview: "He misled us.  He told us he was a big Pete Rose
     supporter, that this interview was a great opportunity, that
     Pete should do this" (CINCINNATI ENQUIRER, 10/27).

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