Menu
Sponsorships Advertising Marketing

REEBOK REPORT DETAILS DEFICIENCIES IN INDONESIAN FACTORIES

          A 14-month inquiry by Reebok of its two Indonesian
     factories "uncovered numerous substandard working
     conditions, including ventilation problems, lack of adequate
     protection from harmful chemicals and blatant sex bias,"
     according to Joseph Pereira of the WALL STREET JOURNAL.  The
     41-page report included details of "skin rashes and
     headaches suffered by employees, faulty elevators and an
     inadequate number of toilets."  Reebok says that the study
     "pushed the company to press for about $500,000 in on-site
     improvements at the" two factories.  Reebok paid Jakarta-
     based Insan Hitawasana Sejahtera $35,000 to conduct the
     study (WALL STREET JOURNAL, 10/18).  Reebok released its
     report this morning and claims to be the "first company in
     the footwear industry to make public an in-depth, third-
     party critique of labor conditions in factories making its
     product" (Reebok).
          A DIAMOND IN THE ROUGH? In a separate report, Pereira
     writes that athletic-footwear makers "are expected to post
     lackluster third quarter earnings" due to "slow-selling
     apparel" and "stiff competition from nonathletic footwear
     makers."  However, Pereira calls Saucony "a star performer"
     in the industry, as its brand has become "a fashion
     favorite."  The company has "improved its position by
     tapping into a fashion market always hungry for something
     new and different" (WALL STREET JOURNAL, 10/18).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/10/18/Sponsorships-Advertising-Marketing/REEBOK-REPORT-DETAILS-DEFICIENCIES-IN-INDONESIAN-FACTORIES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/10/18/Sponsorships-Advertising-Marketing/REEBOK-REPORT-DETAILS-DEFICIENCIES-IN-INDONESIAN-FACTORIES.aspx

CLOSE