GAYLORD CONTINUES SPORTS MARKETING PUSH WITH TN BOWL TIE

          TN-based Gaylord Entertainment "has paid $100,000 to
     become a presenting sponsor" of this year's Homepoint.com
     Music City Bowl, to be held December 29 at Adelphia
     Coliseum, making the company "one of the top three sponsors"
     of the event, according to Keith Russell of the NASHVILLE
     BUSINESS JOURNAL.  Sonic Drive-In is the other presenting
     sponsor.  Gaylord, which "replaces" Powertel PCS as a
     presenting sponsor, will "play a major role in a number of
     the events leading up to and during" the event, including a
     "downtown extravaganza" the night prior to the game, a
     "tented village" the day of the game and the halftime show. 
     The company will receive ad time on ESPN and the Westwood
     One radio network and "will also be able to display
     considerable signage in close proximity to" the playing
     field (NASHVILLE BUSINESS JOURNAL, 9/27 issue).