A TV KO FOR TVKO: RECORD BUYS FOR DE LA HOYA-TRINIDAD BOUT

          Saturday night's Oscar De La Hoya-Felix Trinidad bout
     "generated the most" PPV buys ever for a non-heavyweight
     bout, according to Scott Hettrick of the HOLLYWOOD REPORTER. 
     The fight also generated "the most revenue for any fight in
     the history" of TVKO and the "third-most revenue for any PPV
     event," trailing only the two Mike Tyson-Evander Holyfield
     fights.  TVKO reported 1.25 million PPV buys at the
     "unprecedented rate" of $49.95, translating into "more than"
     $62M in retail revenue.  The total "smashes the previous
     welterweight PPV record" of 800,000 buys and $34M in revenue
     for the De La Hoya-Pernell Whitaker bout in '97 (HOLLYWOOD
     REPORTER, 9/22).  GOULD MEDIA'S TV SPORTSFILE noted the
     total buys "bested" the March '99 Evander Holyfield-Lennox
     Lewis fight by 150,000 buys (GOULD MEDIA, 9/21).  HBO/TVKO
     Senior VP/Programming Lou DiBella: "The numbers this fight
     did were astronomical. ... It's unfortunate that the fight
     itself wasn't extraordinary, but these are unheard-of type
     numbers" (LAS VEGAS REVIEW-JOURNAL, 9/22).