TRASH TALKING: A new Charles Schwab ad from BBDO, N.Y.,
featuring Broncos TE Shannon Sharpe and Giants DB Jason
Sehorn aired during last night's 49ers-Raiders game (See THE
DAILY, 8/30). Sharpe talks financial trash to Sehorn during
a game and taunts him with such lines as, "Your mama pays
full commission" and, "You can't even spell 'Dow Jones.'"
The spot ends with Sharpe leading a huddle and explaining to
players how to calculate financial statements (THE DAILY).
ADWEEK's Richard Linnett, noting that Schwab's new campaign
replaces its previous effort: "If at first you don't
succeed, try using sports personalities" (ADWEEK, 8/30).
OTHER NOTES: In Philadelphia, Marc Meltzer writes that
the "initial sales of the all-new" NFL GameDay 2000 from 989
Sports have "greatly surpassed" expectations, and 989
"shipped the game a month early" on August 10 to "meet
consumer demand" (PHILADELPHIA DAILY NEWS, 8/31).
...AZ-based PING launched a new line of clubs, which company
Chair & CEO John Solheim "called the largest and most
comprehensive introduction of products in the history" of
the company. Solheim said that PING "worked for more than a
year" with Bernhard Langer in "testing and developing the
new irons" (ARIZONA REPUBLIC, 8/31)....A "months-long debate
within Ford" has been "resolved in favour of using" F-1
racing to promote the Jaguar brand instead of the Ford
brand. Ford Chair Jac Nasser "has been closely involved" in
the decision (FINANCIAL TIMES, 8/31)....BBDO, N.Y., opened a
"new agency," called @tmosphere, "dedicated to interactive
marketing." The new shop is the firm's "vision of a hybrid
agency that marries the technical ability of Internet
marketing with traditional advertising techniques" (N.Y.
TIMES, 8/31)....MLB Commissioner Bud Selig "insists there
was no pressure from corporate sponsor MasterCard to allow
Pete Rose to attend ceremonies" at the World Series should
he be elected to the All-Century team (USA TODAY, 8/31).
....For the third straight year, Kellogg's Special K cereal
"will honor" the WNBA champions by placing them on the cover
of special collector's packages (HOUSTON CHRONICLE, 8/31).
