Sponsorships Advertising Marketing

HAIL TO THE VICTORS: BANK ONE INKS MARKETING DEAL WITH MI

8.31.1999

          Chicago-based Bank One has signed a three-year
     marketing agreement with the Univ. of MI (UM) athletic
     department "that gives it signage rights at most university
     sporting events," according to Melissa Preddy of the DETROIT
     NEWS.  The deal also calls for Bank One to advertise on UM-
     related TV and radio shows and in sports event programs and
     offer its customers checks featuring photos of MI Stadium
     and other football pictures.  Financial details of the deal
     were not released.  Bank One, which "absorbed" NBD retail
     branches last year when it merged with First Chicago NBD
     Bank, has partnerships with the Cowboys and LA St. Univ. and
     holds the naming rights to Bank One Ballpark in Phoenix
     (DETROIT NEWS, 8/31).  Bank One will receive commercial
     exposure at most UM athletic facilities, but not at MI
     Stadium, which does not allow corporate signage (Bank One).

PREVIOUS CLOSED SHOP: DISNEY SET TO CLOSE THREE ESPN RETAIL STORES NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 6, 2024

May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/31/Sponsorships-Advertising-Marketing/HAIL-TO-THE-VICTORS-BANK-ONE-INKS-MARKETING-DEAL-WITH-MI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/31/Sponsorships-Advertising-Marketing/HAIL-TO-THE-VICTORS-BANK-ONE-INKS-MARKETING-DEAL-WITH-MI.aspx