Burger King unveiled a scratch-off game promo tied to
the '99 NCAA football season, and will run it from August 30
through September 25. Game cards will be available in-
store, via mail or through a Sports Illustrated ad in the
September 6 issue (Burger King). The contest will be
supported by four :30 "general market" TV spots from N.Y.-
based Ammirati Puris Lintas, one :30 spot "targeted to
African-Americans" from N.Y.-based UniWorld Group and one
:30 spot "targeted to Hispanics" from San Antonio-based
Bromley Aguilar & Associates (AD AGE, 8/25).
NCAA NOTES: America West Airlines has signed a long-
term partnership deal with the Univ. of Southern CA (USC),
giving it the exclusive marketing rights as USC's official
airline sponsor, with the designation to appear on all
signage, radio broadcasts, Internet sites, promos and events
coordinated by USC Athletics (America West)....MI-based KMC
Telecom will become a corporate partner of Univ. of MI
football, men's and women's basketball, hockey and baseball
teams for the '99-2000 school year. The deal includes print
ads for all sports and signage at Crisler Arena and Yost Ice
Arena (KMC).
