Media Metrix released July Web traffic totals for
sports sites and the following displays combined reach (work
and home per month) and unique visitors for certain sports
sites. Reach is defined as the % of online users during the
month that visited a site at least once (Media Metrix):
PERCENTAGE REACH UNIQUE VISITORS
(in millions)
SPORTS SITE JULY JUNE %CHANGE JULY JUNE %CHANGE
SportsLine USA 6.6% 5.9% +12% 4.2 3.7 +13%
ESPN.com 6.4% 6.9% -7% 4.0 4.3 -6%
CNNSI.com 2.6% 2.7% -4% 1.6 1.7 -5%
Foxsports.com 0.9% 1.0% -10% 0.6 0.6 ---
MORE WEB NOTES: The America's Cup Challenge Association
(ACCA) has joined with Hewlett-Packard (HP), PSINet and
TWIinteractive to launch the official Web site for the Louis
Vuitton Cup, Challenger Races for the America's Cup, at
www.louisvuittoncup.com. The site debuts September 1
(ACCA)....In FL, Andrew Booth profiled the Web site of Jeff
Gordon's race team, located at www.gordonline.com/busch, and
wrote that it's a "great site" to find out more about Gordon
and his crew (DAYTONA NEWS-JOURNAL, 8/22).
