COME ON FOX, LIGHT OUR FIRE: SPECULATION ON CBS' NCAA BID

          P.O.V. magazine's Randall Lane was interviewed by Greg
     Clarkin on CNNfn's "Biz Buzz" Friday regarding CBS' effort
     to renew its agreement to carry the NCAA men's basketball
     tournament.  Lane, when asked if Fox's sports broadcasting
     presence "lit a fire" under CBS to re-up its deal:
     "Absolutely. ... CBS realizes that if they wait until this
     thing goes into open bidding, they might be in trouble.  The
     advantage for CBS is that they're the only ones that can do
     something about it now."  Lane, on how the NCAA's recent
     $54.5M class-action settlement with assistant basketball
     coaches impacts the negotiations: "CBS can basically say,
     'Hey, we'll take care of that for you.'  And that's kind of
     what's being thrown on the table" ("Biz Buzz," 8/20).