BORN TO LIVE ON STONE MOUNTAIN? FALCONS CONCERNED ABOUT SITE

          Falcons officials "are still trying to decide whether
     to go forward with plans to build" a two-story, 70,000-
     square-foot team facility in Stone Mountain Park, GA,
     according to Matt Winkeljohn of the ATLANTA CONSTITUTION. 
     The "main problem is that much of the underwriting committed
     toward the construction price tag" of $18-20M is "based on
     speculation."  Some "would-be sponsors are not convinced yet
     that they will make enough money on the deal."  Falcons
     officials "are concerned they would have to offer too much
     in return, such as signs, tickets and Georgia Dome suites." 
     Atlanta Sports Council President Gary Stokan: "These naming
     rights take a while to sell.  It would be a shame if this
     didn't work, because, long term, it would be beneficial to
     the city ... and the fans" (ATLANTA CONSTITUTION, 8/11).