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DIAMOND IN THE ROUGH: ADAMS GOES OUTSIDE TEAM FOR PRESIDENT

          Titans Owner & President Bud Adams "surrendered a job
     title he's had since 1959" in naming former Vikings exec
     Jeff Diamond the team's new President & COO, according to
     Jeff Legwold of the Nashville TENNESSEAN.  Diamond, who
     received a four-year contract, will oversee football and
     non-football operations.  Diamond: "I feel like I can add
     some continuity, add some stability to the organization"
     (TENNESSEAN, 7/24).  Legwold called the hiring of Diamond
     "simply the biggest decision Adams has made about this team
     since he decided to move it" (Nashville TENNESSEAN, 7/24). 
     Also in Nashville, Paul Kuharsky wrote, "Officials and
     agents around the league lauded the move and the stability
     it is expected to add to an organization completing a
     transformation" (Nashville TENNESSEAN, 7/25).  But in
     Houston, John McClain wrote that "it was assumed within the
     organization and around" the league that Titans Exec VP and
     Adams' son-in-law Tommy Smith "would eventually be named"
     team President.  McClain: "Adams can't stir the pot with the
     same zeal that he used to, but he still loves a good
     controversy."  McClain added that Smith "was conspicuous in
     his absence" at Friday's news conference announcing
     Diamond's hiring (HOUSTON CHRONICLE, 7/24).
          STASH OF THE TITANS: In Nashville, Paul Kuharsky wrote
     that the Titans sold 32,286 single-game tickets during the
     first day of sales, leaving the team "feeling resoundingly
     reassured about the interest of fans."  Of the tickets sold,
     15% were purchased at Adelphia Coliseum, and the rest were
     sold through Ticketmaster.  Titans Exec VP Don MacLachlan:
     "To know we moved that much in one day is just fantastic." 
     The team sold 85 PSLs and corresponding season-tickets, with
     TENNFL officials "confident they can sell the bulk of the
     remaining" 1,500 PSLs by August 27 (TENNESSEAN, 7/25).

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