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LPGA TOUR SEES WOMEN'S WORLD CUP AS MARKETING INSPIRATION

          With its players "taking turns at the top," the LPGA
     Tour "has had no clear-cut star to market," according to
     Steve Popper of the N.Y. TIMES, who wrote that the Tour
     "awaits the advertising bonanza, while still earning its way
     into the hearts and minds of television executives." 
     However, LPGA Commissioner Ty Votaw is "confident what was
     good for women's soccer will be good for all women's
     sports."  Votaw: "I believe a rising tide lifts all ships. 
     Do I have jealousy of the soccer team?  No.  Envy?  Perhaps. 
     Would I love that exposure?  Absolutely."  Popper wrote that
     the WWC team was "planted in the public consciousness" by ad
     campaigns, something the LPGA "has yet to have."  Votaw:
     "That's one code we need to crack.  You look at Juli Inkster
     and her sponsors, Snackwells, Subaru and Izod -- all took
     out full-page ads congratulating her.  But there are things
     that would fit in televised ads.  That's the next step. ...
     We have to ride the wings of other people's spending" (N.Y.
     TIMES, 7/18).  Votaw, on the marketability of the U.S. WWC
     team: "Attractive, fun, approachable, college-educated,
     good-looking.  The same attributes used to describe the [WWC
     team] can be used to describe our athletes, too" (AP, 7/18).

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