THE DAILY continues "Spons-o-Meter," a comprehensive list of official corporate marketing partners of various leagues and governing bodies. Today: The IRL. Each of the league's "Promotional Partners" have a major sponsorship interest in a team, invest in a TV package and print ads and contribute to the league's awards program (THE DAILY).
| PROMOTIONAL PARTNERS | CATEGORY | PARTNER
SINCE |
| Pennzoil | Motor Oil | January '96 |
| Sprint PCS | PCS & Wireless Provider | October '97 |
| Pep Boys | Series Title Sponsor | December '97 |
| Delphi Automotive Systems | Electronics Provider | October '98 |
| MCI WorldCom | Long distance, local svc. | October '98 |
| Coors Brewing Company | Beer, Pit Stop Challenge | November '98 |
| Oldsmobile | Vehicle, Car, Pace Car | November '98 |
| Bridgestone/Firestone | Tire Supplier | December '98 |
|
| SPONSORS & SUPPLIERS | CATEGORY | PARTNER
SINCE |
| Robert Bosch Corporation | Contingency Award Sponsor | January '96 |
| Earl's Performance | Contingency Award Sponsor | January '96 |
| Emco Gears | Contingency Award Sponsor | January '96 |
| Featherlite Trailers | Trailer | January '96 |
| Goodyear Tire & Rubber | Tire Supplier | January '96 |
| Holmatro | Safety Equipment Supplier | January '96 |
| Keco Coatings | Contingency Award Sponsor | January '96 |
| Klotz Special Formula | Contingency Award Sponsor | January '96 |
| Lincoln Electric | Contingency Award Sponsor | January '96 |
| MBNA Motorsports | Lap Leader Program | January '96 |
| Nissan Motor Corp. USA | Contingency Award Sponsor | January '96 |
| Nortel | Technical Consultant | January '96 |
| PPG Industries | Pole Award | January '96 |
| Safety Kleen | Environmental Services | January '96 |
| STP Products | Contingency Award Sponsor | January '96 |
| Wiseco Piston | Contingency Award Sponsor | January '96 |
| Canon USA | Camera | October '97 |
| Coldfire/Firefreeze | Firefighting Agent | November '97 |
| Kidde Safety | Fire Extinguisher | January '98 |
| Pepsi | Soft Drink | January '98 |
| Perkin Elmer | Instrument Supplier | January '98 |
| Bluestar Batteries | Battery | May '98 |
| Invincible Sportswear | Clothier | November '98 |
