STAIRWAY TO LEVIN: GILLETTE FLOATED AS POSSIBLE WBL SPONSOR

          FL-based attorney Fred Levin, who has proposed a league
     t consolidate boxing called the World Boxing League (WBL),
     said, "I've got some leading sports figures and business
     people interested in being stockholders, and what we want to
     do is get a commissioner who everybody in boxing would
     respect as a person of integrity."  Levin tells Ron Borges
     of the BOSTON GLOBE that he wants one title sponsor to "put
     up around" $3M a year for several years.  Levin: "Because of
     its long history in boxing, Gillette is a natural.  It's a
     credible brand name that would distinguish its champions
     from the rest. ... They'd get the naming rights to the belts
     and the peripheral marketing tools like the ring mat for 40
     or 50 title fights a year.  And boxing is an international
     business so we're not just talking about brand exposure in
     the U.S." (BOSTON GLOBE, 6/13).  Levin said he's got "the
     answer.  I just need that sponsor" (ORLANDO SENTINEL, 6/12).