THE ROSEMONT HORIZON HAS A NEW FRIEND ... ALLSTATE

          IL-based Allstate Corp. has bought naming rights to the
     Rosemont Horizon and will rename the facility Allstate
     Arena, according to Galo & Karuhn of the CHICAGO TRIBUNE.
     Terms of the contract were not revealed, but Village of
     Rosemont Exec Dir Harry Pappas said that with options, "the
     length of the contract could extend up to 20 years." 
     Allstate was "looking for ways to increase its visibility"
     in its home market, and in exchange, Allstate Arena will
     receive extensive signage.  Allstate may also paint its name
     on the roof of the building "for the benefit of planes
     passing overhead."  Tower Records salesclerk Matt Rogan, on
     the name change: "When I hear Allstate, I hear insurance. 
     When I hear the word insurance, I am not thinking of a good
     time" (CHICAGO TRIBUNE, 5/20). The facility will officially
     be renamed after the Village completes a $20M renovation in
     August.  The arena's main tenants include the IHL Wolves and
     the DePaul Blue Demons (The Allstate Corp. News).