THE NAME GAME: JUMBOSPORTS SEEKS A NEW IMAGE WITH NEW NAME

          FL-based JumboSports Inc. informed suppliers yesterday
     that it will change its name "back to its late founder's
     original moniker," Sports and Recreation, according to
     Aissatou Sidime of the TAMPA TRIBUNE.  The company, which is
     reorganizing under Chapter 11, will begin phasing in the new
     signage June 20 "as part of its third redesign of stores in
     four years."  JumboSports VP Michael Noel: "It's a very hard
     feeling when you walk into our stores because we designed
     [them] for men.  But we want soccer moms to feel
     comfortable."  The $3M revamp "should" see all 42 stores
     being converted by the end of 2000 (TAMPA TRIBUNE, 4/30).