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CALLAWAY LOOKS TO SAVE PAR AS EARNINGS SHOW IMPROVEMENT

          Callaway Golf announced "better-than-expected" first
     quarter earnings, causing some analysts to believe that the
     company and entire golf industry are "moving out of the
     rough," according to Erik Bratt of the S.D. UNION-TRIBUNE. 
     Callaway reported net income of $12.8M, or $.18 per share,
     for the first three months of '99, compared to income of
     $11.1M, or $.16 a share, over the same period last year. 
     Callaway's net sales, "led" by its new Great Big Bertha Hawk
     Eye Club, which was introduced in January, grew 5% to
     $185.7M at the end of March.  S.F.-based Hambrecht & Quist
     analyst Shawn Milne: "They certainly had a good quarter,
     rebounding from a tough fourth quarter.  Their new products
     were certainly well-received by the marketplace." 
     Callaway's results came after many analysts expected it to
     post first-quarter earnings of $.12 a share.  The new Great
     Big Bertha Hawk Eye and other titanium metal woods accounted
     for $81.6M of its sales during the quarter.  Meanwhile,
     Callaway Chair & CEO Ely Callaway said that his company
     "plans to add" 250-300 employees this year, half of them for
     its new golf ball division.  Callaway is expected to spend
     around $140M to develop the ball (UNION-TRIBUNE, 4/29).    

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