Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

4.28.1999

          BRANDWEEK's Terry Lefton reports that Coors Brewing
     will "activate its recently inked" NFLPA sponsorship with a
     "season-long fantasy-football" sweeps, called "Coors Light
     Starting Lineup."  The effort has been "carefully structured
     to avoid violating strictures involving the use of active
     players to promote alcoholic beverages, and also to avoid
     antagonizing" the NFL, which is "not a party" to the
     sponsorship (BRANDWEEK, 4/26)....Nike Chair Phil Knight is
     featured in FORTUNE as one of five "brand builders" who
     "altered business by turning great products into global
     icons" (FORTUNE, 5/10)....On 4/22, THE DAILY incorrectly
     identified Jacqueline Parkes as working for MLB's ad agency
     Vigilante.  Parkes is MLB's Dir of Advertising.

PREVIOUS IS NIKE SET TO PLAY THROUGH ITS ENTITLEMENT OF GOLF TOUR? NEXT SOMEWHERE OVER THE RAINBOW ... THERE'LL BE NO BEER

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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