A ROYAL IDEA: PRENTICE SAYS TEAM CAN MAKE ADVERTISING GAINS

          Prospective Royals Owner Miles Prentice has been
     exploring the idea of selling naming rights to Kauffman
     Stadium as one way to increase revenue at the facility,
     according to Steve Rock of the K.C. STAR.  Prentice: "If you
     go out to my ballpark in Midland (TX), there are signs
     wherever it's tastefully possible to put out signs.  That's
     a source of revenue we have to tap into."  Prentice said
     that "the amount of untapped advertising revenue at Kauffman
     Stadium is upwards of $5 million, easily."  Rock writes that
     since '94, the Royals have "tripled" their advertising and
     sponsorship revenue, though team officials don't disclose
     specific numbers.  Prentice: "My goal is to try and increase
     it by a healthy number each year that would be north of
     $500,000."  The Royals have placed an ad for Farmland
     Industries "embedded in the grass" beyond the left-field
     wall.  Prentice: "I would like to have a lot more
     advertising.  Perhaps it won't be (on the dugouts). I have a
     sneaking suspicion it will be" (K.C. STAR, 4/20).