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HEAT-MARLINS EXPLORE THE POSSIBILITIES OF WORKING TOGETHER

          Team execs from both the Heat and the Marlins "have
     privately been discussing ways to work together," according
     to Barry Jackson of the MIAMI HERALD.  Heat Exec VP/Sales &
     Marketing Michael McCullough, on a Heat-Marlins partnership:
     "That would be very interesting.  There's a very good chance
     we'll do something."  McCullough and Marlins VP/Sales &
     Marketing Jim Ross have "spoken about a potential joint
     marketing partnership," and options include combined ticket
     packages, advertising during each other's game broadcasts and
     appearing at joint promotional events.  But Arison and Henry
     are not likely to buy minority interests in each other's
     franchise, as Arison said that "he has no interest in
     becoming a baseball owner" (MIAMI HERALD, 3/14).
 

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