Menu
Sponsorships Advertising Marketing

ANOTHER ONE BIKES THE DUST? LONGTIME ATLANTA RACE IN LIMBO

          The Atlanta Grand Prix bicycle race is "dead, or at
     least critically wounded," as the event "fell victim" to
     both city officials, who wanted to move the race from the
     spring to the fall, and title sponsor Outdoor Life Network
     (OLN), "which did not want" a fall date, according to Arthur
     Brice of the ATLANTA CONSTITUTION.  OLN had "assumed" the
     $500,000 title deal after First Union opted out of its
     seven-year stint as the event's title sponsor and OLN Senior
     VP/Programming Peter Englehart said the fall date "just
     didn't make sense to us.  We'd be competing against some big
     events down there. ... We had concerns about getting lost in
     the fall menu of sports" (ATLANTA CONSTITUTION, 2/26).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/26/Sponsorships-Advertising-Marketing/ANOTHER-ONE-BIKES-THE-DUST-LONGTIME-ATLANTA-RACE-IN-LIMBO.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/26/Sponsorships-Advertising-Marketing/ANOTHER-ONE-BIKES-THE-DUST-LONGTIME-ATLANTA-RACE-IN-LIMBO.aspx

CLOSE