CHIP SHOTS: ADIDAS INKS YOUNG GOLFER; IS GOLF STILL "SEXY"

          adidas-Salomon has signed a multi-year agreement with
     LPGA Tour player Marisa Baena, who will market adidas
     footwear, apparel and accessories internationally.  The 21-
     year-old native of Colombia was the '96 women's NCAA
     Champion while at the Univ. of AZ (adidas).
          IS GOLF HOT? In Chicago, Patrick Cole wrote that golf
     "suddenly is sexy," as it "has become a new passion for a
     growing number of Americans, particularly women, minorities
     and teens. ... Acknowledging its newfound chic, advertisers
     increasingly are using the 18th hole as a seductive setting
     for twentysomethings, to push products from cellular phones
     to vacation resorts" (CHICAGO TRIBUNE, 2/18).