ADVERTISERS WON'T BE GOING TO THE (SPRE)WELL ANYTIME SOON

          The marketability of Knicks F Latrell Sprewell is
     examined by Matthew Kauffman of the HARTFORD COURANT, who
     writes that Sprewell may suffer a "big financial hit" from
     the "cold shoulder he faces from Madison Avenue," as
     companies involved in sports marketing "won't be calling" on
     him for now.  Univ. of MA Sports Marketing Professor William
     Sutton: "I don't think anybody touches him right now.  You
     can try the Rodman thing, the Agassi thing and capitalize on
     the bad-boy image, but I think that would be a mistake.  To
     market him now would be a mistake."  Chicago-based Burns
     Sports President Robert Williams: "I think there needs to be
     some time before advertisers consider him."  Williams and
     Sutton agree that Sprewell will "remain untouchable until at
     least next season."  Williams said, "For 1999, he's dead,"
     but Kauffman writes that "in the world of sports, 'dead' is
     often a temporary affliction" (HARTFORD COURANT, 2/19).