The U.S. Postal Service has created a "series of
extreme sports stamps" featuring BMX biking, snowboarding
and in-line skating. The 152-million-stamp edition will
officially be issued June 25 at the Summer X Games in S.F.
(USA TODAY, 1/27)....FSN hired MA-based Lane Advertising to
promote its Hockey East programming. Five 30-second spots
will feature game footage with the tag, "Pure adrenaline"
(ADWEEK, 1/25 issue)....Sugar Ray Leonard was in San Antonio
on Tuesday to promote the K.O. Punch, a new bowling ball
developed by TX-based Track Inc. (SAN ANTONIO EXPRESS-NEWS,
1/26)....Grenelefe Golf & Tennis Resort in FL will sponsor
the IRL's Blueprint-Immke Racing team, which made its debut
in last weekend's Indy 200 in Orlando (Grenelefe)....NV-
based casino Harrah's Entertainment has become a sponsor of
AJ Foyt Enterprises' two IRL cars. The two parties have
also reached an agreement in principle for the sponsorship
of one NASCAR vehicle (Harrah's)....Tiffany Roberts, a
member of the gold-medal winning U.S. Women's soccer team,
has selected Sue Rodin of N.Y.-based Stars & Strategies as
her exclusive marketing agent (Stars & Strategies)....Park
Avenue Productions has signed an exclusive deal to represent
N.Y.-based boxing promoter Cedric Kushner Promotions for
corporate sponsorships and endorsements (PAP).
