Sponsorships Advertising Marketing

OLBERMANN'S GOOD HUMOR: FSN PROMO IN MIAMI W/ICE CREAM BRAND

1.27.1999

          As part of Fox Sports Net's "Same Keith, New Network"
     campaign, FSN is partnering with Good Humor ice cream in a
     marketing effort in Miami during Super Bowl week featuring
     Keith Olbermann.  FSN will send one Good Humor ice cream
     truck and several Good Humor pushcarts, both wrapped in the
     FSN logo and Olbermann likenesses from the campaign, to
     locations throughout Miami.  The campaign will also include
     the distribution of about 50,000 free "Olbermann on Fox
     Sports News" temporary tattoos around the South Beach area
     and "Fox Sports News" static cling appliques on the bathroom
     mirrors at the Doral Golf Resort & Spa, Loews Miami Beach
     Hotel and Sheraton Bal Harbour Hotel (FSN).

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