DEALS: Time Warner and Daimler-Chrysler's Dodge
division inked a one-year, $15M "cross-media ad deal," which
includes print ads in SI, ads on CNN/SI.com and TV ads on
CNN, CNN/SI and the CNN Airport Network (AD AGE, 1/18
issue)....Golfer Patty Sheehan, on losing four sponsors,
including Callaway: "I figured my contract would be cut [due
to an industry downturn], but I didn't figure I would be
cut. It was very disappointing. Obviously, what I've done,
having Hall of Fame status, didn't matter" (ST. PETE TIMES,
1/21)....MA-based Veryfine juices has become an official
sponsor of NAPBL for the '99 season. The company will
implement a promotional program in 150 Minor League
ballparks and receive the opportunity to sell its beverages
at many of the venues (Veryfine)....NC Speedway in
Rockingham signed a "multiyear deal" with Dura-Lube and
Kmart, which will present the Winston Cup Dura-Lube/Big K
400 in February (CHARLOTTE OBSERVER, 1/19)....AJ Foyt
Enterprises signed with Pennzoil and the motor oil's logo
will be highlighted on Foyt-backed cars, including those of
Billy Boat and Kenny Brack during this weekend's IRL Indy
200 in Orlando (SPEEDNET, 1/20)....Fruit of the Loom and its
Pro Player brand have signed an exclusive licensing deal to
manufacture apparel for Planet Hollywood and the Official
All Star Cafe (Pro Player)....Toyota inked a two-year deal
to become the co-title sponsor of the Schwinn Toyota Bicycle
Stunt Team and has also renewed its co-title sponsorship of
the Schwinn Toyota RAV4 Mountain Bike Team (Toyota)....The
Braves and TBS will be an associate sponsor on Jerry
Nadeau's Ford on the Winston Cup circuit (TENNESSEAN, 1/17).
BAY WATCH: "Armageddon" Dir Michael Bay is now
directing a new series of Nike TV ads: "I get itchy to shoot
again. These commercials help calm me down" (EW, 1/22).
