BUD LIGHTS UP THE NBA; MILLER PLEASED WITH LOCAL PLAN

          Anheuser-Busch has signed a multi-year agreement to
     make Budweiser the domestic and global "Official Beer
     Sponsor" of the NBA.  The deal provides Budweiser the use
     all of NBA marks and logos (A-B).  In N.Y., Beatty & Lublin
     report that the deal "includes a new component that involves
     the uses" of logo rights abroad.  A-B spends an "estimated"
     $400M annually on sports marketing and sports-related media
     (WALL STREET JOURNAL, 1/21).  Although Miller Brewing opted
     not to renew its NBA league-wide sponsorship, it will remain
     a sponsor of 13 NBA teams, including the Bulls.  Miller is
     in talks with NBC and Turner for an NBA ad buy this season.
     Miller spokesperson Scott Bussen said that despite forgoing
     the league-wide agreement, "We will remain active in the
     NBA" (Tom Daykin, MILWAUKEE JOURNAL SENTINEL, 1/21).