Sponsorships Advertising Marketing

FILA TO ELIMINATE SALES FORCE AMIDST FINANCIAL WOES

11.19.1998

          Fila USA's "decline continued" as it announced on
     Tuesday that it will "eliminate its 68-member sales force to
     trim costs," according to Shannon Murray of the Baltimore
     SUN.  Fila will turn its U.S., Puerto Rico and military
     territories over to independent sales agencies, effective
     December 1.  Fila USA Senior VP/Business Development Doug
     Herkner: "With the business going backward a little bit, the
     cost of sales is a lot greater than we would like to see it. 
     We're going to independents to control that."  Fila's
     "dismissed" sales reps "will be able to interview" with the
     independent sales agencies.  Two weeks ago, Fila Holding SpA
     announced an $8.4M loss, marking a "stunning reversal" from
     last year's period profit of $17.2M (Baltimore SUN, 11/18).

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