In San Antonio, Glenn Rogers' survey of area sporting
goods stores shows that the new Air Jordan XIVs "are selling
at the same clip" as it did at this time last year. Robert
Gillanueva of a local Champs Store: "The lockout hasn't hurt
at all" (SAN ANTONIO EXPRESS-NEWS, 11/13)....AD AGE lists
its semi-annual report on the 200 top "Megabrands." Nike
ranks 25th in U.S. ad spending for the first half of '98?
Nike spent almost $76M of its $122M total spending on
network TV. adidas, which ranked 188th, spent about $29M in
U.S. advertising, $10M of which was on network TV (AD AGE,
11/9 issue)....National Car Rental has reached a two-year
deal with the NTRA to become a Marketing Partner, the
highest level of NTRA sponsorship. National is committing
cash and media exposure valued at $1M to become the NTRA's
official rental company. NTRA will also receive entitlement
to ESPN's pre-Kentucky Derby programming (NTRA).
...Frederick Brewing's Big Jack Stadium Beer, introduced at
the Redskins' first home game this season, has become the
second best-selling beer at Jack Kent Cooke Stadium. The
beer is now being sold at VA, MD, WV and DC-area stores and
restaurants (ROANOKE TIMES, 11/11).
