LIGHT ONE UP, BUT ONLY ONE: TOBACCO SPONSORSHIPS LIMITED?

          A settlement between state attorneys general and major
     tobacco marketers could be announced next week which would
     "limit each company to one sponsorship," according to Ira
     Teinowitz of AD AGE, who writes that the area "most" tobacco
     companies would choose would "likely" be auto racing. 
     Philip Morris "is expected" to keep its CART teams and RJR
     is "unlikely to abandon" its NASCAR support.  But other RJR
     sponsorships are "in jeopardy," including its NHRA deal. 
     RJR's only golf-event sponsorship "is likely to shift" to a
     brand in its Nabisco food business.  But the choice of U.S.
     Tobacco is "less clear," considering its support of NASCAR,
     the NHRA, Pro Rodeo and Pro Bull Riding (AD AGE, 11/9).