WHERE'S THE AD ABOUT TRIPP(ING)? CAPITALS FOCUS ON POLITICS

          The Capitals have created an "aggressive, new,
     politically themed" ad campaign that is designed to "boost
     the hockey team's long-sagging attendance," according to
     Eric Fisher of the WASHINGTON TIMES.  In the campaign's only
     TV spot, a crew of "stoic, stern-faced Secret Service agents
     use their earphones to listen to Capitals radio broadcasts
     and cannot contain themselves when the team scores."  In a
     radio spot, an announcer depicts Capitals games as the "one
     place in Washington where the left wing and the right wing
     always work together."  Washington Sports & Entertainment
     VP/Communications Matt Williams: "The ads have already
     started to make a big difference, just in two days."  The
     ads were created by MD-based Trahan, Burden & Charles and
     will run "at least" through Christmas (WASH. TIMES, 11/13).