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THE SENATORS NEED MORE REPRESENTATION IN THEIR HOUSE

          Senators President & CEO Roy Mlakar said that the team
     needs to "boost ticket sales to small- and medium-sized
     businesses," according to Bruce Garrioch of the OTTAWA SUN. 
     Ten corporations make up "more than" 44% of team and arena
     revenue, and of the 9,431 registered businesses in the area,
     "only" 245 have purchased season tickets.  Mlakar: "I've
     been very happy with the corporate support we've gotten and
     the support from Joe Fan.  There's one specific area we need
     to improve and that's going to be the market we're going to
     target."  Garrioch writes that the Senators' season-ticket
     sales "stand at" 10,447 (OTTAWA SUN, 11/13).  Mlakar
     "produced statistics" yesterday showing that 3% of season-
     ticket holders were professional & medical services; 2% were
     legal services & law firms; 3% were banks & investment
     services; 4% from the real-estate industry; and 5% were
     accounting, engineering and consulting services (Toronto
     GLOBE & MAIL, 11/13).  Mlakar also added that the Senators
     have the second highest game-day sales in the league, with
     "typically 7,000" people buying tickets at the gate (OTTAWA
     CITIZEN, 11/13).  The Senators sell 44% of tickets to
     individual game purchasers and are averaging 15,646 fans
     through seven games with one sellout.  Through the same
     amount of dates last season, the team averaged 16,295 with
     two sellouts (Toronto GLOBE & MAIL, 11/13).
          NOT A THREAT TO MOVE: In Ottawa, Allen Panzeri writes
     that the city "is not in any danger of losing the team." 
     Mlakar: "We're not going to put wheels on the franchise and
     move it to Oklahoma City" (OTTAWA CITIZEN, 11/13).    
          A WISE GUY: In Ottawa, Chris Stevenson: "When the cry
     goes out at the Corel Centre, 'Is there a doctor in the
     house?' the answer is, yeah, just one" (OTTAWA SUN, 11/13). 
                               

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