Menu
Sports Industrialists

REEBOK TABS FORMER SONY EXEC YANKOWSKI AS FIREMAN HEIR

          Reebok Int'l "is expected to name" former Sony Corp.
     exec CARL YANKOWSKI to run its flagship brand, "a job widely
     viewed as the No. 2 post" at the company, according to
     Lublin & Pereira of the WALL STREET JOURNAL.  The hiring
     "could be announced as early as today," and Lublin & Pereira
     reports that if successful in that position, Yankowski
     "would be in line eventually to succeed" Reebok Founder PAUL
     FIREMAN as the company's CEO.  But it remains unclear
     whether Fireman "will give up the reins any time soon.  He
     is viewed inside Reebok as reluctant to give up the top post
     until the company regains some momentum."  PAUL DUNCAN, a
     Reebok Dir and former CFO, said Yankowski "will clearly be
     viewed as the No. 2."  Yankowski would succeed ROBERT MEERS,
     who stepped down as President & CEO of the Reebok brand in
     May.  Yankowski, who is expected to recruit "several of his
     former Sony" colleagues to join him at Reebok, will receive
     a salary of about $750,000, a "hefty signing bonus and more
     than" 500,000 stock options (WALL STREET JOURNAL, 8/27).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/08/27/Sports-Industrialists/REEBOK-TABS-FORMER-SONY-EXEC-YANKOWSKI-AS-FIREMAN-HEIR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/08/27/Sports-Industrialists/REEBOK-TABS-FORMER-SONY-EXEC-YANKOWSKI-AS-FIREMAN-HEIR.aspx

CLOSE