MI-based Joyce Julius & Associates has estimated that
virtual signage shown during ABC's telecast of the Brickyard
400 -- where Miller, Chevrolet, NAPA and Pennzoil had their
corporate logos simulated into the IMS infield -- had a
value of $285,000. SPEEDNET's Bill Koenig reported that IMS
intends to take the results and try to sell similar ads for
next year's Brickyard, Indy 500 and other IRL events
(SPEEDNET, 8/22)....AC/Delco has signed LPGA Tour player
Dana Dormann, who will sport the AC/Delco logo on her shirt,
visor and golf bag during each LPGA event in which she plays
(AC/Delco)....NEWSDAY's Norm Cohen reports that a deal "was
in the works Friday" for Toy Biz Inc., which would become
the parent of Fleer/SkyBox as soon as the latter emerges
from Chapter 11, to also purchase the Pinnacle and Donruss
lines. Insiders say the deal could be announced this week
(NEWSDAY, 8/23)....Tennis Canada CEO Bob Moffatt said "it's
unlikely Tennis Canada will find a sponsor that can support"
both the Canadian men's and women's tournament like Imperial
Tobacco, which is forced to end its sponsorship after 2000
due to federal and provincial legislation. Moffatt said he
will "explore other scenarios," such as having separate
sponsors for the men's and women's event (GAZETTE, 8/23).
