ADIDAS INKS PACT WITH UCLA; EYES SIDE OF RICE IN 49ERS DEAL?

          adidas America reached a six-year sports marketing
     partnership with UCLA to provide equipment and apparel to
     UCLA's 21 intercollegiate teams in a deal to begin next
     July.  UCLA becomes the fifth and final all-school
     partnership for adidas, joining Notre Dame, Univ. of TN,
     Univ. of NE and Northwestern Univ (adidas).  Reebok had
     provided apparel for UCLA, and BRANDWEEK's Terry Lefton
     reports that adidas beat out Nike and Reebok for the deal. 
     A source told Lefton that adidas was "offering less cash and
     promising better service and integration with the business
     school internships, marketing dollars and intramural
     involvement."  In addition to UCLA, Lefton adds that adidas
     has also "wooed" the 49ers from Reebok and now has landed
     two "high-visibility" CA-based teams (BRANDWEEK, 8/24).