MLS BREATHING EASIER AFTER SIGNING NEW ENDORSEMENT DEAL

          MLS and CNS, Inc., have signed an deal making Breathe
     Right nasal strips an official locker room product of MLS.
     The three-year deal, effective immediately, entitles CNS to
     various sponsorship rights and benefits, including ad
     placement in MLS event publications and sampling rights
     during All-Star Weekend, MLS Cup and selected MLS regular
     season games.  In addition, Breathe Right will be the title
     sponsor of the "MLS All-Star 3 v 3 Tournament" at the '98
     All-Star Summer Soccer Fantasy Weekend in Orlando, FL, July
     30-August 2 (MLS).  BRANDWEEK's Terry Lefton also noted the
     "three-year, six-figure pact," and adds that the Fire's
     Manny Lagos is currently the only MLS player already under
     contract with Breathe Right (BRANDWEEK, 5/11 issue).