Jeff Gordon "is completing a deal" to start his own
NASCAR Busch Series team, and in Orlando, Don Coble writes
the plan "supposedly has the endorsement -- and sponsorship
dollars -- from Pepsi" (ORLANDO SENTINEL, 3/26)....George
Foreman has agreed to do a national ad for NJ-based
financial institution Beneficial Management Corp. of America
(CHICAGO TRIBUNE, 3/26)....G-III Apparel Group has signed a
licensing agreement with Tommy Hilfiger to produce men's
outerwear. Terms were not disclosed, but Hilfiger said the
clothes will hit stores in the fall (N.Y. POST, 3/26)....In
Ottawa, Wayne Kondro reports that annual revenues for the
Harlem Globetrotters "now top" $55M. Team Owner Mannie
Jackson says that corporate sponsorships "take a lot of
pressure off ticket prices," and help keep the team "an
affordable night out for families" (OTTAWA CITIZEN, 3/26).
...U.S. national women's soccer team members Carla Overbeck
and Joy Fawcett will be featured along with their children
in a 10-page layout in the summer edition of Fit Pregnancy
magazine. The issue, which features a sidebar on the '99
FIFA Women's World Cup, hits newsstands April 7 (THE DAILY).
