NEW BRITISH AD CAMPAIGN LOOKS TO COUNTER HOOLIGAN RIFF-RAFF

          The British government has launched a new TV ad
     campaign as part of a strategy to prevent "hooligans [from]
     disrupting this summer's World Cup," according to Jimmy
     Burns of the FINANCIAL TIMES.  The ad, which will be shown
     "regularly" on British TV between now and May, depicts a man
     celebrating "acquiring a ticket," then being "refused entry"
     at the World Cup because "his name does not match that on
     the ticket."  The government fears that many British fans
     will travel to France in the hopes of getting a "black
     market ticket," and their presence will make policing "more
     difficult."  However, Burns writes that French police "have
     already said they will not" be able to check the identities
     of all ticketholders, and that tickets sold to fans in
     France will be "the only ones with holders' names on" them 
     (Jimmy Burns, FINANCIAL TIMES, 3/26).