IAF: Emmert Says New Structure Possible Why Was Bears-Eagles Flexed To NBC? Super Bowl Organizers Unveil Mass Transit Plan S.F. In The Red From America's Cup Las Vegas Aiming To Keep National Finals Rodeo Mohr Roasts Patrick, Others At NASCAR Banquet MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: NHRA Seen As More Of A Business Now
USATF'S MASBACK EXPECTS TRACK TO BE A TV FORCE BY '99
Published February 27, 1998
Saturday's USA Indoor Track & Field Championships will air live on NBC from the Georgia Dome, and in Atlanta, Prentis Rogers writes that USA Track & Field Exec Dir Craig Masback "is close to completing a cable deal that will televise a series of collegiate meets from mid-March to mid- May, a series he predicts will be shown every year." Rogers writes that '99 "is the year Masback expects track to make its presence felt" on TV. Masback: "The goal is to put our athletes on television week in and week out. We've got to be around on a regular basis" (ATLANTA CONSTITUTION, 2/27).