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USATF'S MASBACK EXPECTS TRACK TO BE A TV FORCE BY '99
Published February 27, 1998
Saturday's USA Indoor Track & Field Championships will air live on NBC from the Georgia Dome, and in Atlanta, Prentis Rogers writes that USA Track & Field Exec Dir Craig Masback "is close to completing a cable deal that will televise a series of collegiate meets from mid-March to mid- May, a series he predicts will be shown every year." Rogers writes that '99 "is the year Masback expects track to make its presence felt" on TV. Masback: "The goal is to put our athletes on television week in and week out. We've got to be around on a regular basis" (ATLANTA CONSTITUTION, 2/27).