CAMERA-SHY BORNSTEIN GETS COVER STORY TREATMENT IN USA TODAY

           ESPN/ABC Sports President Steve Bornstein is the
     subject of USA TODAY's sports cover story written by Michael
     Hiestand.  Since Bornstein took over ESPN in '90, he has
     overseen the launch of ESPN Radio, ESPN2, ESPNEWS, and ESPN
     SportsZone, as well as ESPN's investments in overseas TV
     nets and the creation of ESPN events.  But Bornstein's job
     is now "moving far beyond TV" as it launches bars, retail
     stores and a magazine.  Bornstein, on his day: "About 85% of
     my day is spent managing egos.  Then 10% goes to handling
     ticket requests for sports events.  And, I know this doesn't
     add up to 100%, but another 10% goes to thinking ahead 10
     years -- or more."  He called the X Games the "best idea
     under his watch."  But Hiestand adds that "the hottest
     aspect" of Bornstein's job might be int'l expansion. 
     Bornstein says ESPN's 20 overseas nets now produce about 10%
     of ESPN's total revenues but might hit 40-50% in five years. 
     ESPN is "expected" to announce today its first regional
     cable network in Southern CA (USA TODAY, 12/10).