THE SPORTS BUSINESS DAILY LAUNCHES ENHANCED E-MAIL PRODUCT

          Effective today, THE DAILY is offering its e-mail
     clients the option of receiving the publication in an HTML
     format.  Jeffrey Pollack, President & Publisher of THE
     DAILY: "Sending an e-mail in this format is like sending
     someone a slice of the World Wide Web.  It has color,
     graphics, and is very rich in its look.  Clients will be
     able to jump directly from the index to specific stories,
     and they will be able to hyperlink to web sites mentioned in
     our publication."  Subscribers to THE DAILY can test whether
     their e-mail software supports HTML by visiting
     www.sportsbizdaily.com/test/, or they can call Shelly
     Finkel, THE DAILY's Director of Client Services (THE DAILY).