OAKLEY'S REFLEXOLOGY: TO REVIVE FORTUNES THROUGH FOOTWEAR

          As Oakley "seeks to revive its fortunes -- after four
     consecutive quarters of declining sales, disappointing
     earnings and management upheaval -- it has come up with an
     intriguing new business plan: It's going to make a run at
     athletic shoes," according to Stacey Kravetz of the WALL
     STREET JOURNAL.  Oakley said it will manufacture the shoes
     domestically in Foothill Ranch, CA, where it makes its
     sunglasses, and is "planning to spend" $8M on expanding its
     production space but won't reveal what its total investment
     will be.  Kravetz writes that shoe business experts say
     Oakley shoes "may not look as distinctly different as its
     sunglasses," but that the company's "innovation may be in
     new manufacturing and construction techniques."  Oakley,
     which has applied for patents and hired a designer, has yet
     to give details "other than a target launch date of sometime
     next year" (Stacey Kravetz, WALL STREET JOURNAL, 10/16).