Franchises

CALLING ALL STATIONS: PRIMECO TELECOM INKS DEVIL RAYS DEAL

10.16.1997

          PrimeCo Personal Communications and the Devil Rays have
     signed a three-year, multimillion-dollar partnership under
     which PrimeCo will maintain the Devil Rays Fan Info Line, a
     24-hour database updated for all 81 home games, according to
     Bruce Lowitt of the ST. PETERSBURG TIMES.  The service is
     free to PrimeCo cellular phone owners throughout Central FL,
     although "normal airtime charges will apply during use." 
     The Info Line will include comments from team personnel,
     pitching and batting statistics and a minor-league report. 
     The partnership, through 2000, will also include "a
     baseball-themed retail PrimeCo outlet at Tropicana Field, TV
     advertising and signage" (ST. PETERSBURG TIMES, 10/15).

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